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Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

✍ Scribed by Voorveld, Hilde A. M.; Bronner, Fred E.; Neijens, Peter C.; Smit, Edith G.


Book ID
120517352
Publisher
Institute for Media and Communications Management
Year
2013
Tongue
English
Weight
243 KB
Volume
15
Category
Article
ISSN
1424-1277

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