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Developing a sustainable culture of innovation management: a prescriptive approach

✍ Scribed by Mohamed Zairi; Majed Al-Mashari

Publisher
John Wiley and Sons
Year
2005
Tongue
English
Weight
223 KB
Volume
12
Category
Article
ISSN
1092-4604

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✦ Synopsis

This paper proposes an approach to innovation management, which produces seamlessness, unleashes full creative potential, integrates activities, delivers superior performance, and builds a sustainable culture. At the heart of World Class innovation is the role of senior management. This paper argues that senior managers have to exercise interest and commitment to innovation activity and have to play a more transparent role in nurturing the development of a sustainable innovation culture. Other critical aspects found through comprehensive research to be inherent factors and key triggers of success are also covered in this paper with prescriptive steps that can help in the establishment of sustainable innovation activity.

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