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Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions

✍ Scribed by Simonson, Itamar

Book ID: 118151782
Publisher: American Marketing Association
Year: 2005
Tongue: English
Weight: 107 KB
Volume: 69
Category: Article
ISSN: 0022-2429
DOI: 10.1509/jmkg.69.1.32.55512

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