𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Determinants of customers' online purchase intention: an empirical study in India

✍ Scribed by Goyal, Anita; Thamizhvanan, Arun; Xavier, M.J.

Book ID
121856310
Publisher
Emerald (MCB UP )
Year
2013
Tongue
English
Weight
101 KB
Volume
5
Category
Article
ISSN
1755-4195

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Determinants of customer repurchase inte
Determinants of customer repurchase intention in online shopping
✍ Chiu, Chao‐Min; Chang, Chen‐Chi; Cheng, Hsiang‐Lan; Fang, Yu‐Hui πŸ“‚ Article πŸ“… 2009 πŸ› Frank Cass & Co. Ltd 🌐 English βš– 191 KB

## Purpose The purpose of this paper is to understand customers' repurchase intentions in online shopping. This study extends the technology acceptance model (TAM) by introducing e‐service quality dimensions, trust and enjoyment in the development of a theoretical model to study customers' repurcha