Designing Luxury Brands

✍ Scribed by Diana Derval

Publisher: Springer International Publishing
Year: 2018
Tongue: English
Leaves: 184
Series: Management for Professionals
Edition: 1st ed.
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

✦ Table of Contents

Front Matter ....Pages i-xxii
Understanding Luxury Shoppers (Diana Derval)....Pages 1-26
Identifying Profitable Markets (Diana Derval)....Pages 27-50
Finding the Right Positioning (Diana Derval)....Pages 51-76
Designing Luxury Brands (Diana Derval)....Pages 77-104
Expanding Luxury Brands Internationally (Diana Derval)....Pages 105-136
Building Iconic Brands (Diana Derval)....Pages 137-158
Back Matter ....Pages 159-170

✦ Subjects

Business and Management; Branding; Luxury; Neurosciences; Anthropology; Consumer Behavior; International Business

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