Luxury talent management: leading and managing a luxury brand

✍ Scribed by Auguste, Gilles; Gutsatz, Michel

• Publisher: Palgrave Macmillan
• Year: 2013
• Tongue: English
• Leaves: 281
• Category: Library

✦ Synopsis

The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.

Abstract:

The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. Read more...

✦ Table of Contents

Content: PART I: UNDERSTANDING THE FUNDAMENTALS OF THE LUXURY INDUSTRY AND WHAT IT MEANS FOR HR --
The 4 Major Specificities of the Luxury Industry --
Unique Factor 1: the Family Business Heritage --
Unique Factor 2 : the Essence of Creation --
The 4 Luxury Corporate Culture and Leadership Styles --
The 4 Key Populations to Manage --
PART II: INTERNATIONAL KEY PERSONAL GROWTH STORIES --
HIGHLIGHTING THE ROLE, SKILLS, BEHAVIOUR AND EXPERIENCE REQUIRED TO WORK IN THE LUXURY INDUSTRY --
Executive Profiles --
Retail Profiles --
Creators/ Designers Profiles --
The Workshop & Manufacturing Jobs --
PART III: FOUR CASE STUDIES ON EXPERIENCE, SKILLS, COMPETENCIES --
LEARNING THE SPECIFICITIES OF THE LUXURY INDUSTRY Case Study 1: A Luxury Family Business Succession that Failed --
Case Study 2: From Marketing to Creation (Creative Recruitment Case Study) --
Case Study 3: 'a Modern Gipsy at Gucci ' (The Polet Case Study) --
Case Study 4: A Successful Leadership Duo (Luxury Brand Case Study) --
PART IV: LOOKING FORWARD ₆ THE PEOPLE CHALLENGES AHEAD --
A Luxury Competency Model to Replicate Talent --
Managing the New Retail and Marketer Profiles --
Leading Creative Teams & Designers --
Be Ready for the Asian Market --
The Luxury Leadership House where People can Share & Learn --
Conclusion: Principles for Luxury Change Management --
Bibliography --
About the Authors.

✦ Subjects

Luxury goods industry.;Luxuries;Marketing.;Product management.;BUSINESS & ECONOMICS;Advertising & Promotion.;Organizational theory & behaviour.;Business strategy.;International business.;Management & management techniques.;Business and Management.;erhvervsøkonomi;brandning;Luksusvarer