Designing and executing memorable service experiences: Lights, camera, experiment, integrate, action!

✍ Scribed by F. Ian Stuart

• Book ID: 116331366
• Publisher: Elsevier Science
• Year: 2006
• Tongue: English
• Weight: 153 KB
• Volume: 49
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/j.bushor.2005.08.001