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Design and the Customer Encounter: Looking for the Right Experience(s)

✍ Scribed by Walton, Thomas


Book ID
118100105
Publisher
Wiley (Blackwell Publishing)
Year
2010
Weight
453 KB
Volume
10
Category
Article
ISSN
1045-7194

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A contingency framework is developed as a means of understanding the relationship between the level of customer contact and service satisfaction. Level of contact is defined as the extent of interpersonal interaction between the service customer and the service provider's boundary personnel. Consist