The Motivational Function of Regulatory
โ
TOM WING-HONG LAM; CHI-YUE CHIU
๐
Article
๐
2002
๐
Creative Education Foundation
๐
English
โ 87 KB
The Regulatory Focus Theory maintains that people may focus on achieving positive outcomes (have a promotion focus) or avoiding negative ones (have a prevention focus) when they pursue their goals. Under a promotion focus, people would formulate as many strategies as possible to attain their goal, a