Segmentation strategy has become increasingly important for successful marketing planning in the tourism industry. This paper examines the di!erent behavior of two di!erent groups of travelers visiting Majorca and the e!ects of these on the tourism policy of the Island. This e!ect is validated by re
Demographics, youth and tourism
โ Scribed by Alan Jefferson
- Publisher
- Elsevier Science
- Year
- 1991
- Tongue
- English
- Weight
- 373 KB
- Volume
- 12
- Category
- Article
- ISSN
- 0261-5177
No coin nor oath required. For personal study only.
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