Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management

✍ Scribed by Olivia Parr Rud

Publisher: Wiley
Year: 2000
Tongue: English
Leaves: 428
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions

In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

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