Virtual customer environments (VCE), which provide services ranging from online discussion forums to virtual design toolkits, enable firms to involve their customers in innovation and value creation. Evidently, companies can benefit from operating such VCEs; however, most firms do not seem to attach
✦ LIBER ✦
Customizing customization: A conceptual framework for interactive personalization
✍ Scribed by Gaetano “Nino” Miceli; Francesco Ricotta; Michele Costabile
- Publisher
- John Wiley and Sons
- Year
- 2007
- Tongue
- English
- Weight
- 190 KB
- Volume
- 21
- Category
- Article
- ISSN
- 1094-9968
No coin nor oath required. For personal study only.
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