Does the salesperson like customers? A conceptual and empirical examination of the persuasive effect of perceptions of the salesperson's affect toward customers

✍ Scribed by Arun Sharma

• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 244 KB
• Volume: 16
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199903)16:2<141::aid-mar5>3.0.co;2-8