Customization Strategies in Electronic Retailing: Implications of Customer Purchase Behavior

✍ Scribed by Sriram Thirumalai; Kingshuk K. Sinha

• Book ID: 109169565
• Publisher: Decision Sciences Institute, Georgia State University
• Year: 2009
• Tongue: English
• Weight: 202 KB
• Volume: 40
• Category: Article
• ISSN: 0011-7315
• DOI: 10.1111/j.1540-5915.2008.00222.x