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The influence of C2C communications in online brand communities on customer purchase behavior

✍ Scribed by Mavis T. Adjei; Stephanie M. Noble; Charles H. Noble

Book ID: 107496889
Publisher: Sage Publications
Year: 2009
Tongue: English
Weight: 436 KB
Volume: 38
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-009-0178-5

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