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Customers’ zone of tolerance for retail stores

✍ Scribed by Halil Nadiri

Book ID
107431270
Publisher
Springer-Verlag
Year
2011
Tongue
English
Weight
350 KB
Volume
5
Category
Article
ISSN
1862-8516

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## Abstract The services marketing literature focuses on the measurement of service quality and its impact and consequences on businesses. Set in the context of the travel retail agency in Singapore, this study focuses on the relationship between service quality and favourable behavioural intention