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Customers acting badly: Evidence from the hospitality industry

✍ Scribed by Kate L. Daunt; Lloyd C. Harris

Book ID
116618741
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
265 KB
Volume
64
Category
Article
ISSN
0148-2963

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## Purpose The paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity. ## Design/methodology/approach The paper is based on