𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer–company identification and the effectiveness of loyalty programs

✍ Scribed by Kang, Jun; Alejandro, Thomas Brashear; Groza, Mark D.


Book ID
126733851
Publisher
Elsevier Science
Year
2015
Tongue
English
Weight
543 KB
Volume
68
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


The Customer Loyalty Solution: What Work
✍ Arthur Middleton Hughes 📂 Library 📅 2003 🏛 McGraw-Hill 🌐 English ⚖ 6 MB

New technologies have brought unprecedented change to database marketing. But some things never change. Successful marketers have learned that to understand their customers they must still think like their customers, who continue to ignore one-time discounts to ask, "Why would I want to be that comp