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Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

✍ Scribed by Libai, Barak (author);Bolton, Ruth (author);Bügel, Marnix S. (author);de Ruyter, Ko (author);Götz, Oliver (author);Risselada, Hans (author);Stephen, Andrew T. (author)


Book ID
119970363
Publisher
SAGE Publications
Year
2010
Tongue
English
Weight
252 KB
Volume
13
Category
Article
ISSN
1094-6705

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