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Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

✍ Scribed by Libai, Barak (author);Bolton, Ruth (author);Bügel, Marnix S. (author);de Ruyter, Ko (author);Götz, Oliver (author);Risselada, Hans (author);Stephen, Andrew T. (author)

Book ID: 119970363
Publisher: SAGE Publications
Year: 2010
Tongue: English
Weight: 252 KB
Volume: 13
Category: Article
ISSN: 1094-6705
DOI: 10.1177/1094670510375600

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