An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack
Customer Relationships Management in Organizations
✍ Scribed by Tileagă, Cosmin; Niţu, Oana; Niţu, Claudiu Valentin
- Book ID
- 123594575
- Publisher
- Elsevier
- Year
- 2013
- Tongue
- English
- Weight
- 357 KB
- Volume
- 6
- Category
- Article
- ISSN
- 2212-5671
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An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack