Customer loyalty, retention, and customer relationship management

✍ Scribed by Richard C. Leventhal; Richard C Leventhal

Publisher: Emerald Publishing Limited
Year: 2006
Tongue: English
Leaves: 117
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Why do some companies tend to succeed in their attempts at not only attracting customers who tend to repeat their purchase of that company’s specific brand, but also tend to have these customer’s become “brand advocates” in attracting new customers for that company? In this e-book, the concept of customer loyalty, retention and customer relationship management (CRM) is evaluated and examined. Guest editor Richard C. Leventhal has collated a diverse collection of studies which address this, ranging from an analysis of the effectiveness of retail private-label credit cards in a crowded marketplace, to a case study detailing a marketing approach used by Volvo in the Australian marketplace.

✦ Subjects

Customer relations. ; Consumer behavior.; BUS016000; BUS018000; BUS058000

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