Customer Relationship Management
โ Kristin Anderson Carol Kerr
๐ Library
๐
2002
๐ Mcgraw-Hill
๐ English
โฆ LIBER โฆ
๐
Customer Relationship Management
โ Scribed by Kristin L. Anderson, Carol J. Kerr
- Publisher
- McGraw-Hill
- Year
- 2001
- Tongue
- English
- Leaves
- 181
- Series
- Briefcase Books Series
- Edition
- 1
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Synopsis
This reader-friendly series is must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
โฆ Table of Contents
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