Customer Loyalty and Success

✍ Scribed by James J. Lynch

Publisher: Palgrave Macmillan
Year: 1995
Tongue: English
Leaves: 307
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy with regard to marketing, human resource management, quality and management of change.

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