Customer Knowledge Management
✍ Scribed by M. García-Murillo and H. Annabi
- Book ID
- 121226058
- Publisher
- Palgrave Publishers Ltd.
- Year
- 2002
- Tongue
- English
- Weight
- 468 KB
- Volume
- 53
- Category
- Article
- ISSN
- 0160-5682
- DOI
- 10.2307/822915
No coin nor oath required. For personal study only.
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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part c
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part c
## Abstract Given the important role being played by knowledge management (KM) systems in the current customer‐centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and
Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part c