✦ LIBER ✦

Customer Equity Marketing:: Touching the Intangible

✍ Scribed by Tomás Bayón; Jens Gutsche; Hans Bauer

Book ID: 114198218
Publisher: Elsevier Science
Year: 2002
Tongue: English
Weight: 533 KB
Volume: 20
Category: Article
ISSN: 0263-2373
DOI: 10.1016/s0263-2373(02)00037-3

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Touching on the intangible

✍ Paul Wymer 📂 Article 📅 1987 🏛 Elsevier Science 🌐 English ⚖ 278 KB

Customer equity: Making marketing strate

Customer equity: Making marketing strategy financially accountable

✍ Ashwin Aravindakshan; Roland T. Rust; Katherine N. Lemon; Valerie A. Zeithaml 📂 Article 📅 2004 🏛 SP Systems Engineering Society of China 🌐 English ⚖ 299 KB

Touching the Intangibles

✍ Fred Moore 📂 Article 📅 1960 🏛 Classical Association of the Middle West and South 🌐 English ⚖ 343 KB

Does the stock market fully value intang

Does the stock market fully value intangibles? Employee satisfaction and equity prices

✍ Alex Edmans 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 449 KB

Customer Equity Management: Charting New

Customer Equity Management: Charting New Directions for the Future of Marketing

✍ Hogan, J. E.; Lemon, K. N.; Rust, R. T. 📂 Article 📅 2002 🏛 SAGE Publications 🌐 English ⚖ 134 KB

Marketing mix and customer equity of SPA

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

✍ Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, Michel Cao Tuan; Aiello, Ga 📂 Article 📅 2014 🏛 Elsevier Science 🌐 English ⚖ 395 KB