Customer equity: Making marketing strategy financially accountable

✍ Scribed by Ashwin Aravindakshan; Roland T. Rust; Katherine N. Lemon; Valerie A. Zeithaml

• Book ID: 107383995
• Publisher: SP Systems Engineering Society of China
• Year: 2004
• Tongue: English
• Weight: 299 KB
• Volume: 13
• Category: Article
• ISSN: 1004-3756
• DOI: 10.1007/s11518-006-0173-z