𝔖 Bobbio Scriptorium
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Customer co‐creation in service innovation: a matter of communication?

✍ Scribed by Verma, Rohit; Gustafsson, Anders; Kristensson, Per; Witell, Lars

Book ID
125549436
Publisher
Emerald (MCB UP )
Year
2012
Tongue
English
Weight
112 KB
Volume
23
Category
Article
ISSN
1757-5818

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Recent developments in marketing and service research highlight the blurring of boundaries between firms and customers. The concept of customer engagement (CE) aggregates the multiple ways customer behaviors beyond transactions may influence the firm. However, the term is embryonic and academics and