𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Customer-Centric Decision Support

✍ Scribed by Lessmann, Stefan (author);Voß, Stefan (author)


Book ID
107669353
Publisher
Springer Science and Business Media LLC
Year
2010
Weight
832 KB
Volume
2
Category
Article
ISSN
2363-7005

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The most difficult task in selling-and the number one key to success-is to get inside the head of your buyer. CustomerCentric Selling presents a dynamic process for first understanding and shaping your buyers' concerns, then helping those same buyers visualize using your offering to achieve goals, s