𝔖 Bobbio Scriptorium
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Customer behavior in electronic commerce: The moderating effect of e-purchasing experience

✍ Scribed by Blanca Hernández; Julio Jiménez; M. José Martín


Book ID
116618443
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
266 KB
Volume
63
Category
Article
ISSN
0148-2963

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Customer satisfaction continues to draw the interest of researchers and practitioners because it can lead to long term benefits including customer loyalty. Purchase importance plays a role in pre-purchase process, yet little is known about how it may influence customer satisfaction formation process