Culture, product type, and price influences on consumer purchase intention to buy personalized products online

✍ Scribed by Junyean Moon; Doren Chadee; Surinder Tikoo

• Book ID: 116617916
• Publisher: Elsevier Science
• Year: 2008
• Tongue: English
• Weight: 368 KB
• Volume: 61
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2006.05.012