Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products

✍ Scribed by Jiménez, Fernando R.; Mendoza, Norma A.

• Book ID: 123302613
• Publisher: John Wiley and Sons
• Year: 2013
• Tongue: English
• Weight: 315 KB
• Volume: 27
• Category: Article
• ISSN: 1094-9968
• DOI: 10.1016/j.intmar.2013.04.004