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Culture Moderates the Pliability of Ambivalent Attitudes

✍ Scribed by Ng, A. H.; Hynie, M.; MacDonald, T. K.

Book ID
115480718
Publisher
SAGE Publications
Year
2011
Tongue
English
Weight
739 KB
Volume
43
Category
Article
ISSN
0022-0221

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πŸ“œ SIMILAR VOLUMES

The moderation of ambivalence on attitud
The moderation of ambivalence on attitude–intention relations as mediated by attitude importance
✍ Sandro Costarelli; Pasquale Colloca πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 126 KB

## Abstract Attitudinal ambivalence has been found to moderate attitude–intention relations. However, no prior work has investigated the mechanisms by which this moderation effect occurs. The present research attempted to address this issue. Across two studies, there was evidence that an Ambivalenc