𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Culture and vacation satisfaction: a study of Taiwanese tourists in South East Queensland

✍ Scribed by Hoda Master; Bruce Prideaux

Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
76 KB
Volume
21
Category
Article
ISSN
0261-5177

No coin nor oath required. For personal study only.

✦ Synopsis

Taiwan has been targeted as one Asian market with the potential to supply large numbers of tourists to Australia however, after a promising start in the "rst half of the 1990s growth in this market ceased. This paper examines the role of material culture in determining visitor satisfaction amongst Taiwanese tourists. One hundred and "fty Taiwanese tourists travelling on inclusive tours were surveyed in South East Queensland. The major "ndings were that most Taiwanese respondents believed that culture did not play a major role in determining their satisfaction levels and they expressed a high level of satisfaction with their visit. The implications of these "ndings are that, while Taiwanese culture is important to the Taiwanese visitor in a holiday situation, they are tolerant of cross-cultural di!erences and therefore do not evaluate their vacation based on these di!erences.

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