Assessing the effects of consumer involv
✍
Wan-I Lee; Yen Ting Chiu; Chia-Chi Liu; Chen-Yuan Chen
📂
Article
📅
2011
🏛
John Wiley and Sons
🌐
English
⚖ 135 KB
The aim of this study is to assess how consumer involvement and service quality within the Technology Acceptance Model (TAM) influence consumers' adoption of self-service technologies (SSTs). A model is proposed to test the antecedent factors of SSTs in a retail environment. A total of 441 valid que