CRM: Redefining Customer Relationship Management

✍ Scribed by Jeffrey Peel

Publisher: Digital Press
Year: 2002
Tongue: English
Leaves: 217
Series: Enterprise Computing
Edition: 1st
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

✦ Subjects

Management Science Leadership Business Money Sales Selling Marketing Entrepreneurship Small Customer Relations Processes Infrastructure Enterprise Applications Software Computers Technology

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