✦ LIBER ✦

Critical success factors in destination marketing

✍ Scribed by Baker, Michael J; Cameron, Emma

Book ID: 123620054
Publisher: Palgrave Publishers Ltd.
Year: 2008
Tongue: English
Weight: 236 KB
Volume: 8
Category: Article
ISSN: 1467-3584
DOI: 10.1057/thr.2008.9

No coin nor oath required. For personal study only.

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## Abstract The Web‐based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a syst