The notion of community has been a central element of the Internet since its inception. Though research on virtual communities have been extensive the concept appears to be ill defined and the understanding of members' needs remains fragmented. The purpose of this article is to identify a theoretica
β¦ LIBER β¦
Finding critical success factors for virtual community marketing
β Scribed by Sang Hoon Kim; Kyung Hoon Yang; Jae Kyung Kim
- Publisher
- Springer-Verlag
- Year
- 2009
- Tongue
- English
- Weight
- 358 KB
- Volume
- 3
- Category
- Article
- ISSN
- 1862-8516
No coin nor oath required. For personal study only.
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