✦ LIBER ✦

Critical factors in database marketing

✍ Scribed by Edward J. Stone

Book ID: 101719540
Publisher: John Wiley and Sons
Year: 1999
Tongue: English
Weight: 387 KB
Volume: 15
Category: Article
ISSN: 8756-6079
DOI: 10.1002/bir.3820150702

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from br