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Critical Criteria on Client and Customer Satisfaction for the Issue of Performance Measurement

✍ Scribed by Rashvand, Pooria; Zaimi Abd Majid, Muhd

Book ID
127225444
Publisher
American Society of Civil Engineers
Year
2014
Tongue
English
Weight
846 KB
Volume
30
Category
Article
ISSN
0742-597X

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Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest