Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA

✍ Scribed by Erkan Bayraktar; Ekrem Tatoglu; Ali Turkyilmaz; Dursun Delen; Selim Zaim

• Book ID: 113606919
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 343 KB
• Volume: 39
• Category: Article
• ISSN: 0957-4174
• DOI: 10.1016/j.eswa.2011.06.041