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Credence and the effect on consumer liking of food – A review

✍ Scribed by Fernqvist, Fredrik; Ekelund, Lena

Book ID
123123653
Publisher
Elsevier Science
Year
2014
Tongue
English
Weight
636 KB
Volume
32
Category
Article
ISSN
0950-3293

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## Abstract Evidence which demonstrates a link between the affective dimension and satisfaction in a tangible product based context is well documented. However, when placed in a credence service context the role of Affect becomes more complex. Previous research in this field has assumed consumer ho