The marketing/creativity interface: a ca
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Daragh O'Reilly
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Article
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2005
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John Wiley and Sons
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English
β 110 KB
## Abstract This paper aims to contribute to an understanding of the marketing/creativity interface in the visual arts at the level of the individual artist. Proceeding, broadly speaking, from a constructivist perspective and using a qualitative case study approach, it examines a visual artist's pe