Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

✍ Scribed by Cindy Barnes, Helen Blake, David Pinder

Year: 2009
Tongue: English
Leaves: 233
Edition: 1st
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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