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Country-of-origin effects in consumer processing of advertising claims

✍ Scribed by Peeter W.J. Verlegh; Jan-Benedict E.M. Steenkamp; Matthew T.G. Meulenberg

Book ID
116568352
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
143 KB
Volume
22
Category
Article
ISSN
0167-8116

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## Abstract A favorable product country of origin (e.g., an automobile made in Germany) is often considered an asset by marketers. Yet a challenge in today's competitive environment is how marketers of products from less favorably regarded countries can counter negative country of origin perception