๐”– Bobbio Scriptorium
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Country contexts and point of purchase decisions

โœ Scribed by Martin Evans


Book ID
101771015
Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
35 KB
Volume
4
Category
Article
ISSN
1472-0817

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This article investigates the processes of word of mouth (WOM) within a services purchase decision context. The authors argue that to understand these processes, researchers must examine the role of interpersonal influences in the traditional WOM models based within the noninterpersonal paradigm. As