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Corporatization and Phantom Innovation in University Marketing Strategies

✍ Scribed by Richard Handler

Book ID
111827724
Publisher
Wiley (Blackwell Publishing)
Year
2008
Weight
149 KB
Volume
49
Category
Article
ISSN
0098-1605

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## Abstract β€˜Reverse innovation’ refers to the case where an innovation is adopted first in poor (emerging) economies before β€˜trickling up’ to rich countries. Although examples of reverse innovation are still rare, it raises interesting theoretical questions, such as what kinds of innovation emergi