Corporate social responsibility : a strategic perspective

✍ Scribed by Chandler, David

• Publisher: Business Expert Press
• Year: 2015
• Tongue: English
• Leaves: 212
• Series: Principles for responsible management education collection
• Edition: First edition
• Category: Library

✦ Synopsis

The goal of this project is to detail the core, defining principles of strategic CSR that differentiate it as a concept from the rest of the CSR/sustainability/business ethics field. It is designed to be a provocative piece, but one that solidifies the intellectual framework around an emerging concept--strategic CSR.The foundation for these principles comes from my perspective as a management professor within the business school. As such, it is a pragmatic philosophy, oriented around stakeholder theory, that is designed to persuade business leaders who are skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics. It is also designed to stimulate thought within the community of intellectuals and business school administrators committed to these issues, but who approach them from more traditional perspectives. Ultimately, therefore, the purpose of the strategic CSR concept (and this book) is radical--it aims to redefine both business education and business practice. By building a theory that defines CSR as core to business operations and value creation (as opposed to peripheral practices that can be marginalized within the firm), these defining principles become applicable across the range of operational functions. As such, they redefine how businesses approach these functions in practice, but also redefine how these subjects should be taught in business schools

✦ Table of Contents

Content: Principle 1. Business equals social progress --
Principle 2. Shareholders do not own the firm --
Principle 3. Identifying stakeholders is easy
prioritizing stakeholder interests is difficult --
Principle 4. CSR is not solely a corporate responsibility --
Principle 5. Market-based solutions are optimal --
Principle 6. Profit = economic value + social value --
Principle 7. The free market is an illusion --
Principle 8. Scale matters
only business can save the planet --
Principle 9. Strategic CSR is not an option
it is business --
Principle 10. Milton Friedman was right
the social responsibility of business is business --
Conclusion. Strategic CSR as value creation --
About the author --
Notes --
References --
Index.

✦ Subjects

Social responsibility of business. business ethics corporate social responsibility strategic CSR strategic management sustainability sustainable value creation