𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Corporate image and corporate reputation in customers’ retention decisions in services

✍ Scribed by Nha Nguyen; Gaston Leblanc


Book ID
117686889
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
139 KB
Volume
8
Category
Article
ISSN
0969-6989

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Service quality, perceived value, corpor
✍ Chung-Yu Wang 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 73 KB

The current study moves beyond customer-perceived value and corporate image and demonstrates that switching costs are important factors in influencing a customer's decision to stay with a service provider. This work finds support for a contingency model involving customer-perceived value, corporate