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Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships

✍ Scribed by Michael Bendixen; Russell Abratt

Publisher
Springer
Year
2007
Tongue
English
Weight
285 KB
Volume
76
Category
Article
ISSN
0167-4544

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The impact of buyer dependence on opportunism against the supplier is examined in this research. Extant literature provides support for both a positive and an inverse relationship between these constructs. In this research, these competing predictions are subsumed under a more general model where th