Corporate Communications: Theory and Practice

✍ Scribed by Professor Joep Cornelissen

Publisher: Sage Publications Ltd
Year: 2004
Tongue: English
Leaves: 215
Edition: 1st
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Cover -- Contents -- List of Boxes, Figures and Tables -- Preface -- Part I: Mapping the field -- Theory and Practice / Chapter 1 -- Circumscribing Corporate Communications -- Marketing, Public Relations and Corporate Communications / Chapter 2 -- Corporate Communications in Historical Perspective -- Stakeholders, Identity and Reputation / Chapter 3 -- Corporate Communications in Theoretical Perspective -- Corporate Communications in Practice / Part II -- Theory and Practice / Chapter 4 -- Communications Strategy -- Theory and Practice / Chapter 5 -- The Organization of Communications -- Theory and Practice / Chapter 6 -- Communications Practitioners -- Retrospect and Prospect / Part III -- Chapter 7 -- The Future of Corporate Communications and Other Communications Terms

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